Email newsletters have been around for a long time; the first being sent back in 1977. Back then, these emails would have been a matter of pure function; the delivery of cold hard information. Now, newsletters give us the wonderful ability to communicate directly with subscribers, with videos, with images, with copy. Email to email. Fingertip to fingertip.
Being attuned to the UK’s pulsating culture scene is essential for us at Culture Calling. We need to understand what is going on so that we can aid our clients, amplifying their voices, performances and events. Our research, in-depth conversations and unique optics on the industry give an incredible vantage point at which to see things. Whats’ on the up? What’s hot right now? Where is the energy at?
Ultimately, this constantly refilling source of cultural know-how has been become vital fuel for our weekly Culture Calling Digest newsletter (link to sign up here), in which we share the best in UK arts, food, film, theatre, music & beyond. The newsletter is a constantly evolving experiment in sales, marketing, colour theory, UX design and minimalism and everything that we include ultimately needs to produce something tangible; for clients or for readers. Ideally both!
Now as with all activity in the digital age, we like to see what is working with our newsletters. Our recent survey produced by The Audience Agency found that with 2,293 respondents, 89% of them Strongly Agreed or agreed that the newsletter “It tells me about things I didn’t know about”. Additionally, 89% Strongly Agreed or agreed that “It contains useful information”.
When we asked how often subscribed read the newsletter we received 35% saying Always alongside 45% saying Most weeks.
These result affirms our philosophy underpinning the newsletter (and the other send-outs that we produce including the Manchester Digest and category specials); to share valuable and actionable information about what’s going on with an engaged audience. Not too much and not too little; just right!
*AI generated Alt Text used for both images