Digital Marketing Services
Take your message on-line with our unique range of specialist marketing services, designed to meet the needs of the arts, leisure and tourism industries.
Creative Solutions for the Creative Industries
London + Culture Calling’s team of arts marketers, writers and digital specialists love creating compelling campaigns to amplify your message online, increase awareness and drive ticket sales.
At the heart of our digital offer is culturecalling.com – the go-to What’s On site for UK culture lovers. With carefully curated content including features and interviews, competitions, listings and news, culturecalling.com provides a powerful platform for you to connect with a highly-engaged audience.
With thousands of subscribers across the UK, our email marketing solutions include weekly digest newsletters and solus emails to targeted audience segments. And you can extend your reach through promotion via our social media channels.
Talk to our team today about how you can tap into our online audiences and get the work out.
Subscribers
80,000+ engaged subscribers to our e-newsletters
Website
70,000+ monthly visitors
Social Media
100,000+ followers across Facebook, X and Instagram
PRINT CASE STUDY
RHS BRIDGEWATER/
GLOW
CAMPAIGN OVERIEW
THE BRIEF
Glow is a magical after-dark spectacle of lights that illuminate RHS Bridgwater during the festive season. For the 2024 trail we were asked to create a digital marketing campaign to draw on a local family audience.
THE CAMPAIGN
Using our segmented database, we were able to send a solus email to subscribers in South Yorkshire, Cheshire, Staffordshire and Greater Manchester, which included a competition to win tickets.
The campaign also included paid social media promotion on Facebook, Instagram and Twitter, as well as advertorial on www.culturecalling.com.
THE RESULT
The solus email had an open rate of over 30% and a click through rate of 4.4%. The social media campaign competition generated over 70,000 impressions across all channels, with significant post engagement and over 2000 link clicks, resulting in 3,583 competition entries and 700 new email sign-ups.
THE SCOPE
| DURATION: | November – December 2024 |
| LOCATION: | Online |
| DELIVERABLES: | Targeted solus email to over 10,000 subscribers, advertorial and social media promotion. |
To find out more about what’s on at RHS Bridgewater in Summer 2024 or to book tickets and plan your visit, click here.
DIGITAL CASE STUDY
EMG/
CHOIR OF MAN
CAMPAIGN OVERVIEW
THE BRIEF
The Choir of Man is a West End show at the Arts Theatre billed as the best pub in the world! A wildly talented group of instrumentalists, wordsmiths and singers present 90 minutes of feel-good, foot-stomping entertainment, unlike anything else on the London stage.
Marketing agency EMG approached us to spread the word about The Choir of Man and to celebrate their partnership with new sponsors, the Big Drop Brewing Co.
THE CAMPAIGN
Culture Calling ran a competition via multiple digital channels, offering a pair of tickets to the show and a case of Big Drop Brewing Co alcohol-free beer. The competition was timed to coincide with Dry January.
THE RESULT
Solus email open rate 26% (CTR 2.7%) generating 5434 competition entries and 824 signups to Choir of Man mailing list.
THE SCOPE
| DURATION: | 4 weeks |
| LOCATION: | Online |
| DELIVERABLES: | Solus email to 70,000 subscribers, advertorial on www.culturecalling.com and social media promotion. |
The Choir of Man features hits from artists such as Queen, Luther Vandross, Sia, Paul Simon. Adele, Guns & Roses, Avicii and Katy Perry in brilliant new vocal arrangements by Jack Blume. Running until September 2024. Book tickets here.
