Website Banner Ads
We have seen great results from our banner ad campaigns recently. Hosted on our what’s on site, culturecalling.com and here is why we think that is:
- Highly engaged quality audience
- Great artwork
- Advantageous positioning on site
- Direct to booking link
- CC.COM is editorially trusted by its readers
- Tailored content
- Measurable outcomes
We have a highly engaged and culturally curious audience making it the perfect place to display banner ads for the arts and culture sectors. With the purpose of increasing brand awareness and traffic to the linked website.
Display ads are highly visual forms of advertising, they are either imagery with copy or graphic artworks, to promote an event or venue. We use various advantageous positions on the site, populating on every page to optimise impressions.
They allow our clients to display their fantastic visuals, with direct booking links. Key information such as: venue, show title, dates and visuals, to portray a feel for the show or venue, are communicated whilst being one click away from a booking page. The ads are brilliant for show awareness and booking full tenancy with on culturecalling.com means the reader will be retargeted with information of your show, event or venue on every page they visit.
Another key strength of display ads is their ability to promote brand awareness. Even without a visitor clicking on an ad, the impression is made, increasing brand recognition and a repeated impression will lead to familiarity of a brand. Multiple forms of marketing can work cohesively to contribute to the ultimate conversion of booking a show or visiting a venue. Within many of our campaigns, we work to expose the potential audience to both print and digital marketing simultaneously to build awareness, exposure, trust and ultimately lead to conversion.
At London + Culture calling, we have great knowledge of who visits our website, so the ads we display are always highly tailored to suit the audience we know they will reach.
The majority of our audience are made up of the following Audience Agency demographics:
Commuterland Culturebuffs: Affluent, professional suburbanites with a passion for cultural and leisure activities, catering to both classical enthusiasts and families seeking premium events.
Dormitory Dependables: Reliable, frequent attendees who enjoy heritage and mainstream arts, often marking special occasions with family and friends.
Trips & Treats: Mainstream arts and culture fans influenced by their children, family and friends.
In recent research from the Audience Agency, they found that ’75% of Culture Calling readers said they ‘trust Culture Calling as a source of useful recommendations’ and many respondents describe CultureCalling.com as ‘a trustworthy and reliable source of information’ meaning the shows we advertise are already associated with credibility. culturecalling.com has around 100k readers each month so a great way to reach a substantial audience of engaged culture lovers.
With great artwork provided by our clients, we have a very quick turn around for delivering visibility quickly via these campaigns. Putting them live within as little as 30 minutes and with very specific time frames, optimising resources and reaching audiences near to instantly.
A great benefit of digital banner ad campaigns is the ease in measuring results. Being able to measure the performance metrics in live time means you can continually tweak and also report to a client on the outcomes of a campaign. Impressions and clicks can be continually tracked.
Case study:
National Portrait Gallery
We ran banner ads across our website for National Portrait Gallery for 10 weeks with, late September through to late November with great success:
22 September – 30 November 2024
190,488 Impressions
2,162 clicks
www.npg.org.uk
If you have any questions about this blog or even hosting your banner ads on our site, don’t hesitate to get in touch!
Email Rhianna – rhianna@londoncalling.com