The Blog
Latest news and views from Culture Calling the industry leaders in print distribution and digital marketing.
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The Culture Calling Interviews: What Have We Learnt?
Over the years, we’ve had the privilege of interviewing a diverse range of theatre directors, filmmakers, comedians, musicians, and artists from various disciplines. Here’s what we’ve learned from six of them—and how you can apply their insights to your own work. 1. The Power of Instinct with actor Katy Owen Instincts and intuition often drive…
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Print’s Revival and the Rise of Newsletters
in NewsThe past 18 months has seen a glut of online articles about the supposed return of print media, especially among today’s youth. House of Coco (1) say 2025 is the year of the print revival, Bolt Ahead (2) and Title Media (3) said it was 2024, but the fact is that since 2023, there has…
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London Hotels: New Digital Display Advertising Opportunity
in NewsThis Easter we’re launching a brand-new digital service with our friends and fellow marketing experts at Brochure Connect. Our joint initiative combines London Calling’s digital know-how with Brochure Connect’s strong presence in the hotel sector to bring you a unique marketing opportunity. Together we have invested in high-impact digital screens, mounted on leaflet display racks…
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Website Banner Ads
in InsightsWebsite Banner Ads We have seen great results from our banner ad campaigns recently. Hosted on our what’s on site, culturecalling.com and here is why we think that is: We have a highly engaged and culturally curious audience making it the perfect place to display banner ads for the arts and culture sectors. With the…
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New Visitor Maps: A Unique Opportunity for London’s Cultural Organisations
in NewsLondon Calling’s all-new Museums & Galleries map hits the streets in December with 10,000 copies being distributed across over 200 display outlets in the West End, South Bank, and beyond. Featuring 34 of London’s galleries and museums, it’s the first in a series of pocket-sized visitor maps designed to showcase the best of London’s cultural…
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Print Marketing in the Digital Age: Timeless, Tangible, and Trusted.
in NewsOur 2024 survey reveals why print marketing remains a vital tool for arts promotion, combining tangible engagement and sustainable practices… Do you remember the critics that predicted vinyl records were on the way out and that digital audio would soon reign uncontested? A slam dunk! In reality, 2021 saw “vinyl records enjoy a 68% increase…
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Working to thrive in a Remote-First Workplace.
in NewsThe COVID-19 pandemic revolutionised the way we work: Let’s face it we did not have much choice especially in the arts/culture sector that was hit hard. Looking at how things are working out some years on for arts and culture related companies like ours, it has opened up both opportunities and challenges alike. While remote…
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TikTok Aims and Strategy
in NewsWith TikTok becoming the most downloaded and most used social media of our time, our move to TikTok was inevitable. Here’s what we have planned: Here’s what we are aiming to achieve: Here’s what the monetisation plan looks like currently The exact amount of money we make depends on a dizzying range of factors that…
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The Culture Calling Digest; How we share our slice of the UK’s vibrant culture scene every week…
in InsightsEmail newsletters have been around for a long time; the first being sent back in 1977. Back then, these emails would have been a matter of pure function; the delivery of cold hard information. Now, newsletters give us the wonderful ability to communicate directly with subscribers, with videos, with images, with copy. Email to email.…
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AMA Social Network Meet Up: Embracing AI
in NewsA few of our digital team members attended the AMA Social Network, hosted at Rambert recently. The team chose to join the music rights and AI discussion groups and here are a few of our takeaways from the meet up, what we learnt and how we plan to move forward: We discussed the ethical issues…
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Print is Dead? Long Live Print!
in NewsFor many arts marketers, particularly those of us who have been in this game for a few decades, print is a faithful old friend. But times have changed, and print has fallen out of favour: it’s laborious and expensive to produce; its environmental impact is worrying; and its efficacy is hard to monitor. Digital solutions…